Hightouch changelog hightouch.com

Improvement

We’ve updated our Facebook destination to support the following features:

• Opt out of removing users from audiences
• Sync to an existing audience
• Auto hash detection

New

Azure Blob Storage is officially available as a data source. You can now sync data to our catalog of integrations. Read our docs for more info.

Improvement

We've updated our audience builder so you can create more complex and dynamic audiences.

New

With our new Personalization API, Hightouch users can programmatically query and return data from any of their data models in real time.

Check our latest blog post for more info.

Improvement

We’ve added support for TikTok’s Segment API so you can match fields using multiple IDs to optimize your match rates. Read our docs for more info.

Improvement

You can now mark a task as completed once a row has been deleted. Read our docs for more info.

New

You can now sync custom audiences directly to DV360 to power your paid media campaigns. Optimize your ad spend and target your campaigns with more granularity. Read our docs for more info.

New

We now support resource activity feeds for Model columns and Audiences so you can track changes.

Improvement

You can now perform API actions like delete, forget, and unforget users in our Iterable destination. Read our docs for more info.

• Delete: Deleting a user removes all their information from an Iterable project: user id, user profile, subscription preferences, list memberships, campaign events, and custom events. This does not prevent Iterable from collecting more data about the user, if it’s ever received.
• Forget: Delete the specified user’s data from the iterable project and prevent future data collection about them, in compliance with GDPR.
• Unforget: Allow the iterable project to resume collecting data about a previously forgotten user. Deleted data cannot be recovered.

Improvement

Previously, Hightouch users had to provide us with their usernames and password. Now, we can make requests to your account via 0Auth and generate an access_token and make requests to your account on your behalf.